Digital Campus

School for Digital Marketing

Search Engine Optimisation course

This course is for anyone who owns, manages, markets, or promotes online content through Google Search. If you want a comprehensive understanding of the fundamentals of SEO according to Google’s best practices, this course will make it simpler for search engines to scan, index, and interpret your website.

Search engine optimisation (SEO) frequently entails making small changes to portions of your website. When seen alone, these modifications may appear to be minor enhancements, but when coupled with other optimisations, they may have a significant influence on your site’s user experience and performance in organic search results.

You should optimise your site to meet the demands of your visitors. One of those users is a search engine, which aids in the discovery of your material by other users. Search engine optimisation is the process of assisting search engines in understanding and presenting content.

The optimsation concepts covered in this course can be applied to websites of any type or size.

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