This Google Ads course reviews how Google has impacted the
digital marketing industry and how it has developed since its inception as a
search engine. In addition, the course will simplify the industry jargon often
associated with Google Ads. Furthermore, it will also familiarise students with
the Google Ads platform to run pay-per-click marketing campaigns, conduct
measurements of campaign performance for optimisation, and prepare them for the
challenges of the Google Ads exams.
Finally, this Google Ads course offers students a combination
of theory and practical experience to prepare them for a career in digital
marketing.
