Digital Campus

School for Digital Marketing

Google Ads course

This Google Ads course reviews how Google has impacted the
digital marketing industry and how it has developed since its inception as a
search engine. In addition, the course will simplify the industry jargon often
associated with Google Ads. Furthermore, it will also familiarise students with
the Google Ads platform to run pay-per-click marketing campaigns, conduct
measurements of campaign performance for optimisation, and prepare them for the
challenges of the Google Ads exams.

Finally, this Google Ads course offers students a combination
of theory and practical experience to prepare them for a career in digital


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