FAQ

The digital marketing industry is growing bigger every day. Companies know that most people in the world are doing things online and are shifting their marketing strategies to digital. Companies need to keep up with the volatile online world and continuously increase their digital marketing budgets and internal marketing teams. There are many opportunities available in the digital industry, opportunities that students need to take advantage of. Digital marketing is used by many companies, big and small, around the world. This means you can use your skills and transfer them to any industry. Digital offers challenges, and there is always room for growth and learning through its rapid growth.

There is a gap in the market for digitally skilled employees. As a result, businesses find it hard to find capable employees and have the required skills needed to market online.

At the RCM Digital College, we provide students with the skills and experience necessary to work in any digital agency. RCM Digital College offers students a world-class education, skills training, and practical knowledge.

We also assist graduates with recruitment opportunities through RCM Placements – a recruitment agency. Our courses are affordable and offer the best value for money. So enrol now to kickstart a career in the digital industry.

SEO is an acronym for search engine optimisation. SEO is used to increase the number of visits to a website through a high ranking on the search engine results page. Search engines include Yahoo, Bing and Google.

SEO is essential because it helps search robots and users understand what the website is all about. SEO keywords and phrases make it possible for people to find the websites that they are looking for. Keywords and phrases link to the products sold on the website, which makes searches more targeted. SEO helps connect the correct potential customer to your business.

Social media comprises websites and applications that enable users to network, create content, and share content. It is an online form of communication.

Digital is the future, which is reason enough to get connected online. It must be emphasised that almost every person in the world uses social media to communicate with others. Therefore, there is a massive opportunity for business owners to market via social media. Social media helps to drive targeted traffic to a website. By linking social media posts with websites, it helps build content that boosts the SEO for a website. It is also important to note that social media will assist in creating brand awareness for businesses. With social media, you can target any audience, and the results are undeniably unbeatable. A business’s brand doesn’t exist online if it is not represented across the relevant social channels.

Google Ads is an advertising service provided by Google. Google Ads focuses on keywords and appear at the top and the bottom of the page when a user searches for a product or page using specific keywords.

Google Ads will help businesses advertise their websites on the most popular search engine, Google. Companies can control their marketing costs with Google Ads through a managed budget. Google Analytics measures the success of your Google Ads campaign, making it measurable and flexible. Google Ads will complement your other marketing channels.

WordPress is a creation tool written in PHP, used to develop websites. In simple terms, WordPress is a content management system. WordPress websites are considered search engine-friendly, and Google is likely to rank these sites more favourably than those built on other platforms. WordPress is easy to use and quick to learn and understand. Your website can be uniquely creative thanks to the wide range of themes and plugins WordPress offers.

• Google Ads works faster than Search engine optimisation.
• The ultimate benefit of a Google Ads campaign is that it works a lot faster than SEO. Both methods are search engine marketing approaches aimed at driving traffic and leads to your business. However, a well optimised Google campaign will work much faster.
• You can increase your brand awareness.
• In addition to boosting your clicks and conversion, Google Ads is an effective way to create brand awareness.
• Reconnect with your website visitors.
• One of the most significant benefits of a Google Ads campaign is that you can reconnect with users who have already visited your website using remarketing.

Are you having trouble deciding whether to change your career direction or what you should study next? The digital marketing industry offers a wide array of opportunities to start your own career. Invest in building a solid social media presence and contribute to relevant online conversations.