Digital Campus

School for Digital Marketing

Meta and Twitter: Marketing with the social media OGs

Social media keeps billions of people linked all over the
world. Meta (previously Facebook), Twitter, and Instagram (owned by Meta) are
among the most popular social networking platforms. The three sites cater to
distinct demographics. Facebook appeals to people of all ages. Instagram users
are often younger, while Twitter is preferred by college graduates.

In this course, we will look at why these platforms should be
included in a comprehensive digital marketing strategy.

Because Facebook, Twitter, and Instagram are all unique,
there are certain ways to consider if you want to make a top-performing social
media post.

When it comes to social media marketing, it is critical to
understand the distinctions between the major platforms. Each social media
platform has characteristics that distinguish it from the others.


Time to capitalise on TikTok marketing

TikTok’s provides a distinct user experience when compared to other social media apps. This includes the ability to create short videos within the app by shooting, editing clips, customising audio, applying effects, and enhancing content with filters – all within the same app. When you use TikTok for business, your digital marketing strategy virtually infinitely multiplies.

What’s the hype around WhatsApp for Business?

WhatsApp Business is a free app available for download on Android and iPhone that was designed with the small business owner in mind. WhatsApp Business makes it simple to interact with customers by providing tools to automate, sort, and respond to messages quickly. It’s also designed to look and function similarly to WhatsApp Messenger. You can use it for anything you’re used to, from messaging to sending photos.

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