Author: School of Excellence

Digital marketing is fast becoming one of the most influential industries on the planet. Through it, powerful tools have been developed to leverage digital mediums such as video, the web and mobile apps to create strong corporate identities, brand awareness and a means to generate a high number of quality leads. It is an industry as characterised by new developments as it is with personal and professional growth; which is why so many people are looking for smart ways to break into the industry and make the most of it. But where can you get started on this exciting and dynamic journey? Fear not, we will map your most ideal route to this auspicious profession. So, to get started, here are a few things you’ll need.

An Interest in Marketing and New Developments

Before you get started in the industry, you should know that the more personal interest you have invested into it, the more likely you are to succeed. But don’t let that scare you off, few things can develop an interest in digital marketing like actually working in the field. You should also know that digital marketing is an umbrella term for a wide range of skillsets that work together to conduct successful campaigns. Having said this, you could specialise in web-dev, SEO, graphic design, app building and a lot more.

If you are energetic, curious and creative; you will almost certainly love being a digital marketer.

A Little Promise

While people from all walks of life stand a chance at making it big in the digital marketing industry, only those that show promise through hard work and exceptional dedication will have what it takes to get to the top. It is a field characterised by a continual need to learn and apply ones-self to their fullest capacity. If you think digital marketing is a ticket to an easy-ride, you might get way more than you bargained for.

Some extensive Training

There is a lot to learn in digital advertising. Web development, industry best practices, managing SEO, social media campaigns as well as creating content for the web that is engaging, interesting, informative and relevant represent a drop in the ocean of skillsets that digital marketers need to master on one level or another. While it is possible to receive on the job training, choosing to work this way could result missing crucial, foundational lessons in the fast-pace of the job.

With this in mind, it is much better to first complete a digital marketing course either in digital marketing or web-building (but ideally both), so that you can enter into the industry armed with the right skills.

Contact The RCM Digital College for Details

If you would like to find out more about how our college can give you the head-start you are looking for to becoming an all-around digital marketer, contact a representative from the RCM School of Excellence, or visit our website to learn more about our online SEO, AdWords and social media marketing courses.

Digital marketing has been on the rise for a great many years now, and has become an incredibly important part of just about every industry. This vibrant and energetic industry differs greatly from traditional types purely because of the digital means through which these campaigns can be conducted thanks to web indexing services such as Google and Yahoo. It is also an industry with near unlimited growth, both in professional prowess and personal skillset. So in a world where everyone wants to be accountants, lawyers and doctors, why not opt for the profession that is far more lively, and even more in demand, of digital marketing?

What is Digital Marketing?

Before you get excited at the prospect of applying your creativity to a field that relishes it, let’s find out a little more about what digital marketing actually is, what it entails and why businesses need it.

In a nutshell, digital marketing is used to advertise products, brands and services using digital technologies such as the internet and mobile apps. It is an umbrella term for all of the processes that take place in the field, including website development and SEO, app and software building, graphic media and video design, and an unfathomable amount of other specialised skillsets.

Web Dev and SEO

Web development and search engine optimisation form the crux of digital marketing, and each specialisation takes a unique understanding of the industry and mediums, as well as very specific skills. Web developers are in charge of building websites to their customer specifications that also offer a superior user experience through easy to navigate, eye-catching and efficient websites.

It is then the job of the SEO manager to optimise these websites and their content to ensure that they can be easily found on web search indexes.

App and Software Design

As more and more people start using mobile devices to search for services, brands and products, there is a growing need for app developers to keep up with agency and client demands. App building takes incredible skill and experience to get it done right.

If you love computers and building without boundaries, then becoming an app developer is a great way to make a living while doing something you love.

Graphic, Video and Media Production

Graphic designing is one of the oldest advertising professions, and it has been adapted with ease for use on digital mediums. Websites, ads and apps need to be inlaid with exciting, eye-catching graphics for their campaigns to be a success. There is also a need for videographers to create video content, while content creators and copywriters are in charge of text-based content.

Contact the School of Excellence for Details

If you would like to know more about how our college can help you break into the digital marketing world by arming you with all the skills and experience you will need to make yourself a success, contact a representative from RCM School of Excellence today, or visit our website to learn more about our digital marketing college and qualifications.

Digital marketing, as a career, can be broken up into a number of different though interlinking fields, and any individual looking to blaze a trail through a digital marketing career path would do well to master them accordingly, even if just to be able to keep a finger on the pulse of their agency’s operations. While many professionals in the digital marketing industry have opted to specialise in one field or another, having an all-round understanding of each one has given people who are ambassadors of an agency or working through their own private capacity, the means to oversee every aspect of a campaign.

So, in short, an all-round digital marketer is someone who is proficient in all of the following fields, and as such, is generally in a position to orchestrate campaigns. Becoming one requires as much experience into these areas as possible, which requires no small amount of practice, research and study.

Digital Strategy and Planning

Developing effective marketing strategies that suit the unique situations of each of your campaigns that operate over digital channels such as the web, mobile apps, social media advertising, and video campaigns. Experience in this field will allow you to delegate and make use of the skills available in your organisation, and will do so in a quantifiable way that can be measured to make effective changes to your campaign.

Search Marketing

Search marketing strategies that make use of AdWords, PPC marketing, display, and SEO are generally the most important part of any digital marketing campaign and requires a sound understanding of the principles of search engine optimisation and effective design to ensure that the campaign reaches its intended target audience.

Social Media Marketing

Social media is a fast-growing marketing channel that suits the needs of many types of businesses. An all-round marketer understands this and knows which campaigns would benefit the most from social media marketing. In doing so, the all-round digital marketer needs to have a sound understanding of the advertising principles supported by platforms such as Google+, Facebook, YouTube, and Instagram.

Sales and Customer Relations

Like any business in the world, managing your sales department and seeing to the needs and concerns of your existing customers is a crucial role for success. The all-round digital marketer should be able to effectively pull customers from a wide range of industries into their service through rigorous and targeted marketing and sales, as well as brand promotion. Seeing to it that clear, two-way communications between an agency and their customers is also essential. Remember, finding clients is only half the work, keeping them happy takes up the rest.

Contact The RCM Digital College for details

If you would like some information on how you could enroll in professionally conducted digital marketing courses that will show you everything you need to know about the above areas of expertise, be sure to contact a representative from the RCM School of Excellence today or visit our website for further details on our offered courses. Let us jump-start your career in the digital marketing world.

 

There are scores of fields to be pursued in the digital marketing world, with each one of them requiring specific skillsets, personality types and opportunities. One such field is web design, which while not being the only creatively challenging one in the industry, is possibly one of the most crucial roles to be played in a digital agency. This is because most of the activities surrounding digital marketing are aimed at promoting websites; sure, there is also video and social media marketing to consider in this regard; yet the fact still stands that web design makes up a large portion of digital advertising activities. So, if you have been considering a career in this ever-growing industry, here are some of the top advantages to becoming a web developer.

You get to spread your creative capacity

There are few professions out there that let you spread your creative wings to the span that web design does, with each campaign or project providing unique challenges and approaches. Not too long ago the best someone could do in this regard was to become a graphic artist, a field whose equity was fast replaced by web-design as digital marketing began to rise in popularity and effectiveness. Being a web designer means communicating your customers’ image, brand and message in a creative and functional way that few other career paths allow for.

The industry is growing quickly

While there has been a market for web designers for some time now, it is growing substantially, and it is doubtful that this trend will stop or even slow any time soon. That means that by getting involved in web design, you are opening yourself up to an industry that is peppered with opportunities, new techniques, technological advancements and more than plenty of footholds to plant the seed of your career into, so that you can watch it grow.

Work with an agency or independently

Once you have gained enough experience as a web designer, your opportunities and options will open and widen by the day, which means that most web designers get to a point where they can decide how they want to work. If you want the security and mentorship of working with an agency, there are plenty out there chomping at the bit for quality designers. If, on the other hand, you are more of the digital nomad type, there is no shortage of freelance designers all over the world; and being able to work from anywhere has widened their potential client pool substantially.

There is room for growth and learning

Web design, as a profession, has been around for some time; and in that time the industry has changed and tweaked a little here and there. Though the industry is still relatively infantile, and it has a lot of growing to do in both technique and popularity. By getting involved now, you are opening yourself up to learning and development opportunities further down the line.

Contact The RCM Digital College today

If you would like to know more about how you could become a web designer, contact a representative from RCM School of Excellence today, or visit our website for further details.

In the field of digital marketing, there is a lot to be done by entire teams of people. Websites need to be designed to customer specification, they also need to be optimised to rank highly on search engines. Teams of developers, graphic designers, content writers and managers, SEO specialists and filmographers all need to be orchestrated to work cohesively in producing a digital campaign that helps to grow its respective business.

And somebody has to oversee this orchestration, all the while measuring the effectiveness of the campaign and making changes where need be. This person is the campaign manager.

The Campaign Manager’s job

Out of all of the tasks to be undertaken in a digital marketing campaign, those expected from the campaign manager are possibly the most demanding. In an agency setting, campaign managers will need to juggle numerous projects while overseeing all areas of their production.

This means that the manager needs to be somewhat of a jack of all trades, knowing the ins-and-outs of each task they are overseeing. Because of this they need to be dynamic, adaptable and be on a constant lookout for ways to use new channels, to improve on current campaigns and to move with consumer habits as they transform in society.

How do you become a campaign manager?

Being a campaign manager is no easy task, which means that it requires no small amount of knowledge and exceptional levels of experience in all fields of digital marketing and communication to find success. Because of this, there is no shortcut to becoming a campaign manager; you need to put years of experience and practice behind you by working with campaigns either in-house or from an agency to acquire the necessary skills.

But where can one start?

Getting out of the starting gate can be done simply enough by landing a junior position at a digital agency. By doing this you will expose yourself to the vibrant world of online marketing, complete with its challenges, rewards and constant changes.

Enrolling in a course that gives you foundational knowledge with all areas of digital marketing is also an essential step, and an opportunity to learn from those who have put their own skills and experience to the test.

Through these types of courses, you will be given insights into all areas of digital campaigns, which will outfit you with what you need to gain further experience in the field.

Contact The RCM Digital College to learn more

If you would like to break into the exciting world of digital communication and advertising, contact a consultant from the RCM School of Excellence today and speak to us for further details. Additionally, if you would like more information on our courses and curriculum, feel free to visit our website.

 

There are many areas of specialisation when it comes to digital marketing, and each one plays an important role in contributing to an effective advertising campaign. Web developers, campaign managers, app developers and social media practitioners are but a few of the crucial personnel involved in the task, but when it comes to getting the most out of web campaigns, few people have the responsibility that an SEO specialist does.

What is SEO?

SEO, or search engine optimisation is the process of making websites more visible to their target audience. By carefully managing paid-for and organic keywords in web content, blogs, articles and on the website’s back-end, an SEO practitioner makes it rank highly on search engines when related queries are entered in by prospective audience members.

The strength behind SEO is that it attracts clients who are actively searching for products or services offered by websites; so, when entered into with care and concentration, will lead to the generation of more leads and conversions.

Can a campaign be successful without SEO?

Not to say that it is impossible, but it is very unlikely that a website with no attention paid to SEO will ever get favourable traffic.  Search engines require pages to be optimised in order to categorise them and make them available to those who are making related searches. Having said this, all digital marketing practitioners recognise the importance of SEO as the cornerstone of digital advertising.

How does it tie in with all other digital marketing tasks?

Your website will be the port to which you want to drive traffic, make conversions and be able to take measurements on your campaign’s success. Guest posting on other sites, producing videos or being active on social media are all great ways to collect prospective customers; however, at some point, these mediums will need to be directed to your site. If it is not properly optimised, you may find that your other efforts fail as a result of your audience losing interest once they get to your page and find out that it isn’t very well optimised or indeed authoritative.

How can you learn the skills?

We live in an age where information is freely available, but where does one start looking. Google themselves have some excellent SEO study-guides; hubs such as Moz.com are also excellent places to source information and advice.

However, for a practitioner to be a success, they need to have experience and guidance that brings them familiarity with the industry as a whole; which is why it is often the better choice to opt for formal training through a digital advertising college with a course in search engine optimisation.

Contact The RCM Digital College today

If you would like details on how you can enrol in a digital marketing course that covers all areas of the industry, contact a representative from the RCM School of Excellence today or visit our website to find out more about our curriculum.

Everybody has a dream of working a job where you can dictate your own hours, travel whenever you want to, and do what is needed from anywhere in the world; though the security of a nine-to-five job generally stops people from breaking out of their boundaries and finding a way to do so. Up until recently, the average company or business has always operated out of a brick and mortar premises; though with the quick development of a global and online community in the business realm thanks to advancements brought out by the world-wide-web, people have been finding new ways to work, from wherever they are, and under whichever conditions they choose. These people, either through e-commerce or online freelancing; are those that could rightfully call themselves digital nomads.

Industries that enable digital nomads

As you would imagine, the profession of a digital nomad is not one that applies to all industries but is generally only suited to those that use the world-wide-web as the cornerstones of its operations. The digital marketing world is the perfect industry for those looking to become digital nomads since most of their operations can be done from anywhere that has a stable internet connection. Web designers, app developers, graphic artists, SEO managers, and content creators are but a few of the positions in the industry where this is possible; since they rely on hardware that can ultimately be mobile.

Full time to part time

One of the gravest misconceptions about being a digital nomad is that it is not much different from having a part-time job. People who work towards becoming a digital nomad in order to cut their working hours down, generally find nothing but frustration, unfinished deadlines and a distinctive lack of finances. Like any job, being a digital nomad takes time, effort and interest. If you are not willing to put these in and work at it as though there is a boss leaning over your shoulder; then you will be unlikely to achieve success. As a part-time profession, being a digital nomad will grow your skill and bank account, but you will need to get used to living on far less sleep and free time than you do now.

There is, of course, a downside

Traveling the world with your trusted laptop like some sort of MI6 agent is an incredible experience, though it does have a lifespan; and this is due to a number of reasons. You will get years of unique experiences and will be able to go wherever you like, though you will have to find specialized ways of managing finances, time and customers. For me, the most difficult part of becoming a well-traveled digital nomad was that it limits your ability to build meaningful connections with people, clients or possible co-workers. There is no way for a digital nomad to settle down, except of course by changing their career approach. Travel is exciting, though can be lonely. Your hammock-side office has no one else in it but you. So who do you learn from? And who do you spend your time with? These are both very real concerns for any digital nomad.

Contact the School of Excellence today

Though despite the challenges it brings, becoming a digital nomad can be an incredibly enriching experience, and will give you an opportunity to work the way that best suits you. Though doing it without any prior knowledge of the industry is next to impossible. So, to take your first step towards becoming one, enroll in a digital marketing course from a leading school, the RCM School of Excellence.

 

Becoming a Google Partner allows agencies and professional individuals to work more closely with Google when managing AdWords accounts: essentially benefiting from access to insider knowledge on AdWords, Analytics, the search and display networks, as well as website development; direct support from Google, and training programs geared for encouraging individual, company and industry growth and development. While Google Partner Status is generally reserved for companies, becoming certified holds many advantages and opportunities for the individual as well. If you are serious about breaking into the world of online marketing, then you should probably find out all you can about working towards getting certified.

Who could benefit from Google Partner status?

Anybody who is involved in advertising or digital marketing; whether in sales, web development, social media and search engine optimisation, courses and training facilitation in the advertising industry, or simply content management; would stand to reap advantages from Google Partner certification. Through it, access to an abundance of industry knowledge and measurements of standards can be gained through videos, documents, news updates and seminars. Those who could benefit from this include:

• Sales personnel:
  • Salesmen-and-women who understand their product are more likely to achieve success when meeting with prospective clients. Google Partnership will give them access to information which will help them develop a keen understanding of the principles of online advertising.
• Production:
  • When individuals in production teams work with the best practices for AdWords management in mind, it makes it easier for them to lay down sound foundations when developing websites, mobile sites or apps.
• SEO:
  • Give better results with a sound understanding of search engine optimisation, the display and search network; as well as receiving direct support from Google staff.
• Client relations:
  • Make it easier for your clients to trust the process of managing AdWords campaigns by walking them through the process in a way that they can understand.
• Consultants and freelancers:
  • Obtain credibility and use it as a tool to create a brand for yourself, while obtaining a better overall understanding of the digital marketing world with information from the horse’s mouth.

Refining expertise

Google AdWords, Analytics and mobile site development exams can be taken for free by anyone who has set up a Partners profile. Once you have become a partner, you will be awarded a Google Partners public profile page, as well as a printable certificate.

There are plenty of exams to do, all of them being quite specialised; and the information needed to take them successfully is all available from Google, for free. So, there is no excuse to ever stop learning.

Education and Growth

Google Partners are often invited to take part in events, training and seminars on product updates, the Partners community and new research in the digital industry. This gives you direct contact with the latest developments, as well as professionally conducted and educational, insider seminars.

Becoming Certified

Anybody with access to the internet and a keen interest in advertising can become a Google Partner. All you need to do is set up an account, study incredibly hard while sourcing information, and pass some of the most difficult exams you may ever come across. Or, you could enroll in an advertising school that offers guidance and training towards Google Partnership as part of its course.

If you would like to know more about how to get a head-start in the digital marketing world, contact a consultant from RCM School of Excellence or visit our website for details on our training programmes.

Digital Marketing Career

As we know, gradually companies are tweaking their marketing away from old-fashioned methods and towards Digital. Many are employing Digital Marketers (unless they’re stuck in the 1980’s.) It is proving an incredible career choice for out-going, busy people. In this article we will look at all the facetsthat make it such an incredible career; always shifting, always busy, always interesting and with great long-term prospects.

Technology is always developing, whether it’s the latest iPhone, App, Social Media platform or Robot (yes, really!) and with each innovative technology that comes out, you have to keep up to date! Digital Marketers are habitually at the cutting edge of these trends, adapting to new strategies frequently as new best practices and technologies make the occupation a constant revelation.

Your work day will never be the same and can even be totally different from one year to the next, so what you learned at university might not even be applicable in a year or two.

There are so many different styles of marketing that you can incorporate into your work schedule:

• Email Marketing
• Search engine Marketing
• Social Media Marketing
• Content Marketing
• Inbound Marketing
• Analytics
• Copywriting
• Web design and Development
• Advertising

All these mean is ultimately you can never get bored with your job. You can focus on one sector for a while, then move on to grow your skills in another, and soon enough be an expert in many diverse areas, you can choose what you do!

Digital marketing is one of those careers that calls for street smarts.  The use of Social Media in your job means that you have to be conscious of what is going on in the world, and be able to connect with people.  It’s all well knowing exactly how something operates, but knowing how to address it and how to understand the outcome is the most important aspect of the role.

RCM School Of Excellence

Our specialised digital marketing and web development courses are the perfect opportunity to launch your career in this fun, innovative and always growing industry. View our courses online today and make the change in your life today!