Author: School of Excellence

The marketing industry is dynamic and versatile which has allowed it to adapt to market trends over the years, while taking advantage of new developments in technology and communication. Relatively recently (in comparison to how long the advertising industry has been around), there has been a massive exodus in popularity for digital over analogous mediums. The world-wide-web, social media platforms and mobile apps have given marketers a new and engaging way to interact with their target audiences, the best of which have worked tirelessly to be pioneers in making the most out of changes and opportunities presented by the industry.

Moving to digital

When was the last time you received a flyer at a traffic light that actually compelled you to take action? Analogous mediums such as flyers, posters, billboards and spammy post have dominated the marketing industry for some time, but have had to give way to digital mediums such as video, websites, and social media campaigns. These digital mediums have proven cost effective, more engaging for target audiences, better at generating leads and conversions, and can even provide measurable metrics that allow you to tweak and perfect your campaign with usable knowledge on how well it is reaching and compelling your audience.

There has been a trend in society and marketing industries that have seen a gradual adoption of digital mediums over analogous ones. Newspapers are being traded in for mobile phones, call centers with apps, phone directories with search engines and portfolios with profiles. It is estimated that more than half of those searching for businesses and services, do so from a mobile device, those who search from PCs and laptops are not far behind, while those who make purchasing decisions based on traditional advertising mediums, is at an all-time low; with statistics not looking to change direction any time soon.

With statistics like that, can you as a marketing agent, really afford not to learn as much as you can about digital marketing?

Ever-expanding platforms

Many of the platforms that enable digital campaigns to be conducted, are in a constant state of change, providing new and more effective ways for marketers to reach their target audiences. Between the Google Search and Display Networks, and social media platforms such as Facebook and Instagram, there are always more tools to be found that can give your campaigns a competitive edge by reaching audiences that are actively looking for the product or service being propagated by your campaign.

Filtering your target audience

One of the greatest benefits to digital advertising mediums, is that they allow you to customize your campaign so that your efforts can be concentrated on those who are either actively looking for the product, company, event or service you are marketing; or fall under a very specific demographic. Digital platforms provide and develop tools to make sure that your campaign only generates leads that are worthwhile, meaning that every minute of effort and coin from your budget is being used to its potential.

Traditional advertising mediums which do little to target specific audiences, seem clumsy and brash in comparison; and due to the need for additional resources and distribution channels, will almost certainly end up costing a lot more than digital mediums, while being far less effective.

Obtaining usable metrics

Being able to accurately measure the effectiveness of your campaign allows you to make real-time adjustments that can direct your efforts and budget to those areas that enjoy the most success.

Knowing your way around a Google AdWords campaign and being familiar with analytics tools such as Google Analytics will help you do this with absolute accuracy, as opposed to analogous mediums which rely on extensive market research and no small amount of guess-work to achieve relatively inferior audience data.

There is room for more gurus

The marketing industry, since its inception, has spawned countless gurus that seem to have a knack for manipulating the medium to get the most out of marketing campaigns. Of course, their excellence in skill and knowledge has come from years of experience in running a variety of campaigns.

Up until digital mediums took the stage, these gurus were one-in-a-million, and their consultation came at a hefty price. Now, there are hubs all over the internet as well as social media and search optimization courses where pioneering ideas can be shared and discussed; and amateurs and professionals alike can learn. This makes it much easier than it has ever been to obtain the knowledge and guidance needed to become the best in the industry.

The ever-expanding nature of the digital advertising realm means that there is also more chance than before of making a name for yourself; effectively becoming the next digital marketing guru.

Contact The RCM Digital College

If you would like more information on how you can enroll in courses on digital advertising that will give you a strong foothold in the industry from which to climb, contact the RCM School of Excellence or visit our website today.

Digital Marketing Field

Once upon a time, graphic design, film production and article writing were considered some of the most creative fields that job-seekers could get into. However, with developments in digital technology, particularly the internet, these fields have been bypassed as those that give workers creative freedom of expression, by mediums that are concerned with the world-wide-web.
Almost all businesses recognise the importance of running a digital marketing campaign, but very few of them have the expertise, skills and experience to do so with any level of success, which has created an overwhelming number of opportunities for those who are bold enough to break into a new and exciting industry, while getting the chance to flex their creative muscles in an environment that fosters it.
There are many creative areas of focus when it comes to digital marketing, and here are just a few that you could break into today:
Graphic Design
Graphic design is possibly one of the first fully creative professions to grace the modern workplace, but with developments in digital technology, the idea behind what it means to be a graphic artist has diversified somewhat.
Many designers find success and satisfaction through story-boarding, logo design and print advertising; but since the world-wide-web has exploded onto the scene, the call for talented designers working in the digital marketing world has been great.
Web and App Development
Designing and developing platforms such as mobile apps and webpages make up the cornerstone of the digital marketing field. There is a certain amount of creative problem solving involved in both of these career paths, and each one can end up being as lucrative as the next.
This also takes into account SEO (or search engine optimisation) which describes how elements in web-design can be used to obtain the best possible search engine rankings.
Creative Writing
The creation of content that is interesting engaging and informative is essential for maintaining a successful website, and communicating your clients’ needs to their audiences.
It is a challenging job with plenty of room for growth, both personal and professional. Specialising in creating and managing content, could even open doors to other publishers.
Audio Visual Production
Platforms such as YouTube and Instagram have become an important part of digital marketing campaigns, which means there will always be a need for individuals who can develop high quality material for these sites.
Particularly in the field of video production, more and more emphasis is being payed to hooking clients through engaging videos.
Call The RCM Digital College Today
If you would like to get a head start in the creative field of digital marketing, why not enlist in training from long-standing professionals in the field. Contact The RCM Digital Collegetoday to find out more information about enrolling in a certified digital marketing coarse that will give you hands on experience in the industry.

Well-Rounded Web Developer

Generally, software developers are skilled in at least one programming language with knowledge and experience extending from those who are fresh out of college to the mastery of the languages’ designers. However, there are only so many hours in a day and most of us must make a decision as to how we use that time, including developing the skills we use in our professional lives. For web developers, decisions have to be made regarding what to learn, how much to learn, which skills to develop and when to use them. In web development, it pays to be well-rounded.
To a web developer, a programming language needs to be a tool, rather than a way of life. Different challenges require different tactics. For instance, you wouldn’t use a screwdriver to fix a leaking pipe when a pipe wrench is at your disposal and, similarly, you wouldn’t use a programming language lacking specific features for processing HTTP requests to create a website. If a developer has access to a large set of tools then they are capable of solving a more diverse set of problems. Of course, expertise is needed as is knowing when to utilize one language over another. If confusion does arise when a jQuery script doesn’t connect straight to a database, further reading is required.
It should be apparent that some problems require various tools working together and, although several combinations could get the job done, there is often a helpful synergy when the correct selection is made. For instance, a web service can be built using C++ and XML, however, leveraging C# and JSON through the use of javascript will probably lead to a more up-to-date and usable interface for other applications and services to interact with. Both methods will get the job done, there is a definite preference for one over the other.
If someone wishes to become a software developer that specializes in responsive web design, for example, they will first need to learn how to use a programming language, which is something they most probably had little to no experience with up to that time. It will require a significant amount of time, troubleshooting and dedication to reach any level of mastery. But once that effort is put in, there will be several benefits to reap. Learning one programming language lays the foundation for learning new ones, cutting the time required to reach proficiency with the next language undertaken. Simply put, learning how to use a tool makes one better at learning how to use tools – and this benefit is amassed.
In conclusion, there is a matter of perspective. As different tools not only have different uses but different methods of use, perspective can be gauged on the tools one already has knowledge of, by way of the ones one doesn’t. A web developer could use languages like C#, SQL, Javascript, HTML, and CSS but learning a functional language like F# might help that developer write simpler, cleaner code.

The RCM Digital College is a digital marketing college aimed at enriching the minds of individuals. Graduates of The RCM Digital College will be awarded a certificate of completion and Google accreditation for students who have completed the comprehensive or digital marketing course. Above all, students will gain practical knowledge and gain valuable information from industry leaders. At The RCM Digital College, you can become a web developer, learning things like Basics of Web Design and Layout, Adding pages, posts and media, knowledge of hosting packages, installation templates, the Basics of HTML and CSS, and so much more.

With over a million businesses utilizing on Google AdWords, there must be a reason why nearly all market leaders make use of it. Ultimately, these online adverts cost money and had they not produced results, Google wouldn’t be the success story that it is today.
Google swears irrefutably that AdWords doesn’t directly affect the organic rankings of a website. Though several small businesses owners claim that their organic rankings “appear to improve” when they utilize AdWords and lessen when they stop using them. Here is a look at how AdWords aids your organic SEO:

Getting the Best Keyword Data

One of the greatest challenges for most website owners is identifying and targeting the correct keywords. The Google AdWords Keyword Planner offers detailed info on keywords for your specific audience or industry. AdWords also gives you the information and the monthly average of the volume of searches for a given word or phrase, the competition level for each term, and the data of the pay-per-click market rate for each term.

Refining Your Keyword List

Organic rankings require quite a bit of time. When targeting a certain keyword (particularly one with a high level of competition) specialised SEO services can take six months to a year to see any results. Even when results are achieved, they may not be as significant as you imagined.
However, if you run a small AdWords campaign to test the keywords that are selected; you may be able to save quite a bit of time. You will be able to see the conversion rate of the keyword easily, as well as the bounce rate. This will indicate to you which keywords are worth targeting to improve your organic search results.

Improving the Click Through Rates for Current Rankings

AdWords might also help increase the Click Through Rate (CTR) with current rankings. This is useful if you are ranking well for a specific keyword, getting satisfactory traffic but unable to monetize because of a low CTR. Generally, changing up the title and description can enhance the CTR.
Though it’s impossible to test your meta-description in the organic search, you can easily test ad copy in AdWords, then amend your web page meta-descriptions built on your AdWords testing.

Improving Geo-Targeting

Another way to use AdWords is to bid on traffic from various different geographic locations. This, in conjunction with Google Analytics, allows you to compare the ways in which various locations convert. There can be significant inconsistencies in conversions for precisely same keywords in different locations.

Dropping Bounce Rates

While this hasn’t been verified by Google, it is thought that a high bounce rate – particularly when the bounce results in a click to a rival site – will affect a website’s ranking negatively. However, when targeted traffic is directed to your site via AdWords, especially to a specific page with quality information, it can help in increasing their time on your site, while minimizing the bounce rate, potentially impacting your site’s rankings in a positive manner.
There is no way you will ever rank for every single keyword that is related to your industry or website. However, with PPC you can fill in these gaps, for a relatively small cost, and enjoy the other in-direct SEO benefits that these ads have to offer.

The RCM Digital College is a digital marketing college aimed at enriching the minds of individuals. The RCM Digital College is also a certified Google Partner and graduates of The RCM Digital College will be awarded a certificate of completion and Google accreditation for students who have completed the comprehensive or digital marketing course. Above all, students will gain practical knowledge and gain valuable information from industry leaders.

The beauty of a fast-loading website is subjectto the satisfaction of the speed offered to its visitors. Apart from related results and content, what is also necessary for a user, is to be delivered with fast-loading sites. Website speed is a main-factor regarding page-views, bounce rates as well as conversion rates. Owning a fast-loading website provides nothing but advantages and since Google considers page load time as a ranking factor, it is a fact that website speed does its bit in SEO. However, obsessing over site speed is not a good idea, because like with all Google ranking factors, this one too, doesn’t stand alone in ensuring a high position in SERPs.

Website Speed Guide
Below, you will find a fundamental checklist towards a faster website.
• Website Hosting: Choose a proper website hosting company and be careful when it comes to a shared hosting.
• Content Delivery Network (CDN): By using a CDN your users are served faster, in multiple locations in the world.
• Browser Caching: Browser’s cache serves the frequent requests of a user faster, since it has already saved the requested material.
• HTTP Keep alive: By enabling keep-alive, the connection between a browser and a server stays still every time a request takes place.
• Gzip Compression: By using Gzip Compression, you can decrease the size of files into the website, making them dramatically smaller.
• Code: CSS/HTML code is better to be clear and organised.
• Ads: Don’t overdo it with placements, as they are a cause of slow loading sites and a distraction for your visitors.
• Redirects: Reduce redundant redirections and instead try to fix broken links.
• Image Optimisation: Reduce the size of the images without reducing their quality.
• Plugins: Plugins tend to delay the loading process while plugins of a bad quality tend to do that even more.
• AMP (Accelerated Mobile Pages): AMP offer a better User Experience, are indexed faster by Google and have a privileged position in SERP.

There are tools which can assist you check the speed performance of your site, offering advice about the factors that need to be taken care of, in order to decrease the delay.
Site speed doesn’t have the same impact in all types of websites. There are websites, like ecommerce sites, where speed matters most. Slow loading websites offer a bad user experience, as they are frustrating and unreliable for a user who is trying to choose a product and make a transaction, for instance. It is worth to remember that according to Google, an ecommerce website shouldn’t exceed the limit of 2 seconds to load, where the best practice for Google is 0, 5 seconds. The importance of speed in the world of internet in terms of user experience, is non-negotiable. Or at least, it is not supposed to be. After all, a good user experience, is rewarded.

These are just some of the things that The RCM Digital College can teach you. The RCM Digital College is a digital marketing college aimed at enriching the minds of individuals.RCM School of Excellence is a Google Partner. Graduates of The RCM Digital College will be awarded with a certificate of completion and Google accreditation for students who have completed the comprehensive or digital marketing course. Most of all, students will gain practical knowledge and gain valuable information from industry leaders.